Size Matters is an information design project focused on creating awareness around vehicle size and driving habits. As this was a project about environmental responsibility, I intentionally avoided clichés like using the color green, or using leaves as bullet points.

I went with hot pink to gather attention around our individual contributions to carbon emissions. In a display of boldness, Size Matters posters consume the driver's vehicle and create an informational interruption in the person's day.

I mimicked the design language of the car dashboard to convey simple, yet memorable data.

I mimicked the design language of the car dashboard to convey simple, yet memorable data.

The project extended to a system of "carpool dummies" with information on the benefits of ride sharing.

The project extended to a system of "carpool dummies" with information on the benefits of ride sharing.