Help LA is a concept organization I created. When I discovered that Los Angeles is the capital of homelessness in the United States, I directly called homeless shelters around the city to get a better understanding of the path to living on the street.
My focus was around simple storytelling to create empathy around this issue. With the iPhone app, I aimed to create the simplest way to learn facts about the problem, and donate money to your organization of choice, with just one click.
Photography by Howard Schatz